Makro asked us to name and launch their newest offer: a service that allows you to fetch your online orders from a locker system at the nearest Sasol gas station. We aptly named it Makro Pick-Up and created with a quirky campaign using outdoor and digital media to show how Makro now fits seamlessly into your day with their new, convenient system.
For the Pick-up logo design i used the existing rainbow colours, bending and twisting the stripes to symbolise how flexible this new service is.
Street-pole Series
Youtube Pre-roll ads
