This is our below-the-line campaign for Amstel after a 2 year absence in South Africa. Reminding their audience that Amstel is back and still has the same great taste.
Using "Timeless Bold Taste" we explored the territory of time and timelessness and how the bold, consistent flavour should be celebrated along with other classic brands.
Travel through time to another classic year when Amstel was still around
Bottle Store Sampling Station
A wardrobe-style Amstel fridge in bottle stores
