To launch this UK-based online betting company in Kenya, Betway wanted a simple TVC to express the joy
of winning bets.
of winning bets.
My copywriter and I wanted to create something that would catch on. Something that Betway could own.
We came up with this concept that lead to the creation of an original Kenyan track and a choreographed
Betway victory dance - uniting Kenya's betting champions in celebration with Betway.
We came up with this concept that lead to the creation of an original Kenyan track and a choreographed
Betway victory dance - uniting Kenya's betting champions in celebration with Betway.
Copywriter: Kyle Durston
Produced by Giant Films
Directed by Peri van Papendorp
Location scouting in Nairobi
Barber shop location
Fruit market location
Armed guards on set
Me directing the cast
Stopping traffic for the shot
Stills shoot
