Working on the launch of the new Amarula Vanilla Spice, we took a closer look at Africa,
showing what "Made from Africa" really means, without being cliché.
showing what "Made from Africa" really means, without being cliché.
We zoomed in to textures, smells, sounds and tastes of Africa, getting consumers to use their senses
while being introduced to the ingredients of the new variant - ginger and vanilla.
while being introduced to the ingredients of the new variant - ginger and vanilla.
A touch wall at duty-free airport in Germany inviting people to experience Africa through textures
A tasting station at duty-free with an tasting box to experience while sipping on the new Amarula Vanilla Spice
Sand of various colours and hues from all over Africa created into tasting glasses
On-con activation
An on-con activation inviting guests to remove their shoes and experience the African sand between their toes as they enjoy a delicious Amarula cocktail.
Bottle Glorifier
FSU with a vanilla flower that is scented for consumers in store to experience
Generic wobbler
Wobbler with added scent of vanilla and ginger
Liquor store giveaway a small tasting kit with the purchase of a bottle of Amarula Vanilla Spice
An in-store tasting table with vanilla flowers to smell and transport you to Madagascar while you sip on Amarula.
Have a seat and listen to the bustling streets of Lagos while you sip on the new Amarula Vanilla Spice.
