Every 3 years, by law, the Independent Electoral Committee has to appoint
a new agency to do their campaign for the upcoming electoral period.
Alongside Six Fingaz Media (a small Joburg agency), we pitched for the business and won.
a new agency to do their campaign for the upcoming electoral period.
Alongside Six Fingaz Media (a small Joburg agency), we pitched for the business and won.
We based our campaign on the popular local slang "Ek sê", meaning "I say".
Replacing the "ek" with the iconic X - a world renowned symbol of voting -
it communicated simply what we wanted everyone to do:
Replacing the "ek" with the iconic X - a world renowned symbol of voting -
it communicated simply what we wanted everyone to do:
X-sê, go and register
X-sê, go and vote
Loeries finalist 2019 for integrated campaign
Supporting print, outdoor and digital roll-out
Voting Posters
Merchandise
Bumper Stickers
Outdoor Digital Billboard
Interactive installation
Wall Mural
Online web banners
Social Media
Influencer Post
