Dangerous animals replaced women's heads to show what uncomfortable shoes can do to her mood.
Print ads for Scholl invisible gell shoe cushions for painless feet


This was done back in my college days a couple of years ago, but is still a favourite of mine. We were asked to come up with a way to sell invisible gel cushions to women to place in their shoes. We identified a problem being that some women's shoes cause them pain, and that can lead to crankiness. Scholl has the solution.