Pushing sales of Steers sauces, marinades and frozen patties in major supermarkets using the iconic Wacky Wednesday deal and converting it into a Wacky Weekender pack for you and your family to enjoy the same great taste at home.
Supermarket pop-up activation
All the ingredients consumers need to have their own Wacky Weekend
The full activation
A check-list around the store to help you find all the ingredients
Tactically-placed sauce display at the grill section in the supermarket
Small sample sauces at the ready-to-eat food section
Offering ready-marinaded meat with Steers sauces on them
Full range display FSU in meat section
Cross-merchandising in the braai section
Cross-merchandising in the frozen meat section
Cross-merchandising in the raw meat section
Additional cross-merchandising placing the seasoning salt in the frozen chip section
Placing the seasoning salt in the popcorn section
On-pack combo deal with Pick n Pay meat
Using the supermarket slip to push people to Steers
Hanging mobile promotion at spaza shops to push sampling of Steers sauces
Selling strips of sauces
In Steers stores
A redo of old sauces
Full range of sauces and marinades in Steers
Pick n Pay online store
Order the Wacky Weekender ingredients online and get a free sauce and a recipe card
